With 25+ years of agency-side, consulting and publishing experience, I’ve developed data-driven content strategies for numerous enterprise-level brands.

I’m a creative and tactical thinker with expertise in digital user experience, content creation and editorial development.  My project work spans digital campaigns and website redesigns to apps, branded content and social media. 

 

 

EXPERIENCE

Content Strategy Lead (Contract) | 2019 - Present

Ogilvy, New York | 2002 - 2019                                Partner, Director of Content Strategy | 2013 - 2019 Partner, Associate Director, Content Strategy | 2005 – 2013 Senior Content Strategist | 2002 - 2005

Scient, New York                                    Content Strategist | 1999 - 2001

THINK New Ideas, New York                   Senior Copywriter | 1998 - 1999

Harcourt, New York                   Editorial Director, DBM Publishing | 1994 - 1996

Random House, New York                     Managing Editor, Ballantine Books | 1992 - 1994


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CLIENTS

  • Chemical Mfg.: DuPont, Chemours, Corteva

  • CPG:  Nestlé, Gerber, Sara Lee

  • Financial: American Express, JPMorgan Chase, Visa Direct, Citizens Bank, GE Capital, TD Ameritrade, Convera, Bank of Montreal, CPP Investments

  • Health Care: Aetna, OraSure

  • Hospitality: IHG

  • Industrial: Siemens

  • Insurance:  Aflac, Nationwide, Starr, FM Global, Jackson National Life, Assurant

  • Non-Profit: Tribeca Film Festival

  • Pharma: Novartis, Eli Lilly, Pfizer, Mead Johnson

  • Retail: IKEA

  • Shipping/Logistics: UPS

  • Technology: IBM, Cisco

  • Trade Group: American Chemistry Council, MilkPEP

  • Telecom: Verizon, Motorola

AWARDS

  • 2013 Silver Effie | UPS

  • 2014 Gold ECHO Award | IBM “Mobile World Congress”

  • 2014 Silver Caples Award | IBM “Mobile World Congress”

  • 2015 Silver Effie, B2B | IBM “Made with IBM”

  • 2015 Silver Effie, Corporate Reputation | IBM “Made with IBM”