IBM | Interactive Case Study
Case study landing page (single-scroll on site), reframing content through a role-based perspective incorporating contextual video and interactive elements.
Wireframe for mobile design.
Wireframe for desktop design.
PROJECT
Leverage client references to highlight IBM MobileFirst’s depth of expertise and breadth of mobile solutions.
APPROACH
Redefine IBM’s static case study as a interactive, mobile-optimized narrative, allowing users to explore content based on their organizational role, deepening user engagement through interactions with high value, ungated content. The expanded content framework includes:
Original video, contextually placed.
An interactive project timeline, with discrete milestones delineating IBM, Ottawa Hospital, and collaborative efforts.
“What Next” overview highlighting subsequent goals and underscoring the ongoing relationship.
Summary “Key Learnings.”
Opportunity throughout to change roles for insights to C-suite colleagues/team members.
In addition to editorial strategy and collaborating on the development of wireframes, I developed:
Discussion guides for stakeholder interviews.
Interactive Case Study Guidelines for development of this new model.
OUTCOME
New format facilitated 86% increase in user engagement.
Quickly became a template for IBM case studies, adopted and utilized by other IBM business units.
SERVICES
Stakeholder Interviews, UX Design, Content Strategy